While global markets fluctuate with uncertainly, one sector continues to shine with remarkable resilience: luxury jewelry. According to EIN Presswire forecasts, the global jewelry market is poised to reach an impressive USD 370 billion in 2025, maintaining a robust 5.02% annual growth trajectory through 2029. Leading this change Gold Jewelry, which is expected to capture the lion’s share of the expanding market.

Three key catalysts are propelling this market surge: rising disposable income, rapid urbanization, and an evolving consumer mindset that increasingly value personal image and luxury experiences. Today’s jewelry buyers aren’t simply purchasing accessories – they’ re investing in symbols of achievement and social standing, particularly among affluent demographics who view the jewelry as both personal expression and status signaling. The aesthetic landscape is evolving too. Contemporary consumers are gravitating toward modern, innovative designs that break traditional boundaries. This shift has created unprecedented opportunities for a new generation of visionary designers who are injecting fresh creativity into their industry, crafting unique pieces that resonate with today’s discerning buyers.

Definition of “fine jewelry” 

Fine jewelry refers to jewelry made of precious metals such as gold, silver, or platinum and mounted with natural gemstones such as diamonds, blue sapphires, rubies, and emeralds. Fine jewelry is outstanding in durability, financial value, and can be used as an investment asset.

Major factors contributing to fine jewelry’s growth are collecting for investment, demands for sustainable and gender-neutral jewelry, and constant increase in demands for luxury brand products, especially among younger consumers who focus on brands’ value and image.

Gold jewelry does not only hold high economic value and value retention but also mirrors   distinctiveness, tastes, and emotions of its wearer. With exquisite designs and unique artistic appeal, gold jewelry is popular for daily use, social functions, heirlooms, and investment. Popular products on the market are 24K, 22K, 18K, and 14K gold jewelry.

According to a Research and Markets report, it is estimated that the global gold jewelry market will grow from USD 244.43 billion in 2024 to USD 256.62 billion and reach USD 333.24 billion in 2030, or an average annual growth of around 5.30%.

The US gold jewelry market is considered one of the major markets with the most diversity in the world. American consumers place an importance on investment value and fashion aesthetics. Gold jewelry products in various forms have enjoyed consistent popularity. 24K genuine gold jewelry is favored among investors and buyers from Asian communities. 18K and 14K products are often seen in contemporary designs and are loved by general consumers due to their durability and appropriateness for everyday life.

        Apart from aesthetics and value, leading jewelry brands in the US also focus on unique designs, responsible sourcing, and products that meet modern consumers’ lifestyle. Consequently, the market’s growth remain stable, especially in teenage consumers and younger generations who care about sustainability and their images.

Source: www.libertylondon.com

        In Western Europe, consumers often focus on stylish simplicity and contemporary designs which work well with lifestyles in big cities such as London, Paris, or Berlin. Minimalistic jewelry pieces, which can be worn every day, have been highly preferred. 

        Meanwhile, the Eastern European market is expanding rapidly with the tendency to prefer striking and luxurious jewelry pieces with intricate designs, for instance, gem mounting and magnificent designs reflecting tastes combining traditional cultures and modernity.

        For Middle East, gold jewelry products, particularly 22K and 24K, still dominate the top spot in popularity owing to their cultural value and role in religious ceremonies. They are also the favorite options for gifts for major events such as weddings or celebrations. Gold jewelry products available in the market often feature intricate designs and reflect an identity of each region.

As for markets in Asia, India remains the world’s largest gold consumer with solid demands for bracelets, necklaces, and bridal jewelry collections. Meanwhile, interest in modern mixed jewelry and luxury niche brands has been seen in China and Japan.

Iconic luxury brands usually adopt long-accumulated cultural heritage and excellent craftsmanship to create distinction in premium market as well as demand high price and firmly retain top customers.

Silver jewelry market

        The silver jewelry market is likely to grow constantly owing to its strength in affordable prices when compared to other precious metals. As a result, it has become a popular option among modern consumers, particularly Gen Z and the working-age group who are looking for value and designs reflecting themselves in various ways such as minimalistic, understated luxury, or street fashion. Moreover, silver jewelry products are also suitable for everyday use and can be easily matched with various fashion styles. Furthermore, silver jewelry pieces are related to local cultures and ceremonies of many regions, and they are generally used in daily life. These factors support their constant popularities.

        The silver jewelry market in North America has been noticeably growing with an obvious direction toward sustainability and local crafts. Modern consumers in the region place an importance on product sources and environmentally friendly production processes such as using recycled materials, production with no impact on communities, or local craftsman support, especially among groups with cultural diversity and ethical value awareness.

Source: https://us.pandora.net/

        Personalized designs reflecting personal characters of wearers have been highly in demand. Such products feature patterns with specific meaning, designs adapted to specific beliefs, cultures, or lifestyles. The trend does not only reflect customers’ preference, which has become more meticulous but also open up an opportunity for brands to make a different and effectively further emotional connection between products and buyers.

        In Europe, vintage-style silver jewelry products have been gaining popularity.  Consumers take an interest in timeless classic pieces mirroring stories in the past and intricate craftsmanship. Thus, the market’s trend focuses on products with complicated details such as filigree and styles that convey retro beauty and luxury with unique preference.

        Silver jewelry products have been trending in India. There is a combination of traditional refinement and modern styles to respond to diverse preferences. One of the most prominent trends is combining traditional Indian patterns with contemporary designs to create modern silver jewelry pieces while maintaining Indian cultural vibes and reflecting traditional luxury in sophisticated styles. These jewelry pieces are suitable for teenagers and fashion enthusiasts. Furthermore, silver jewelry has become an alternative for modern brides, replacing traditional gold jewelry. Silver jewelry collections for weddings have been designed with fineness and contemporary impression to respond to brides who want a look which is different, distinctive, and full of elegance on their important day.

        There are still countless business opportunities for silver jewelry as e-commerce expansion helps brands to reach consumers more easily. Meanwhile, eco-friendly trends and ethical consciousness have led producers to shift their focus more toward recycling and eco-friendly processes as well as using digital technology to enhance trading experience, for instance, virtual jewelry try-on and niche marketing. Design development and customization also opens up new opportunities for brands to be able to effectively create personalized products that resonate with consumers.

Platinum jewelry market

Platinum jewelry has constantly been popular, especially as a leading option for meaningful pieces such as engagement rings and wedding rings owing to platinum’s exceptional durability and resistance to erosion, not easily tarnished, and giving luxury feels. Thus, it is fitting for long-term use and sentimental value. People around the world are always interested in and choose platinum for jewelry production. Each year, demand for platinum in jewelry industry hits 38 tons. The volume clearly reflects popularity and the value consumers have for this precious metal. 

World Platinum Investment reported that the global platinum jewelry market is likely to grow constantly in 2025. In the first quarter, demand for the products rose by 9% compared to the previous year. It is anticipated that a 5% growth will be seen for the whole year, reaching 2,114 koz. Key markets for platinum jewelry are India, USA, Japan, and China. 

        Currently, major contribution to the platinum market is its price which has been lower than gold, particularly in China. It is forecasted that China’s platinum market will increase 15% in 2025. It is a fascinating recovery after a decade of stagnancy. Concerns regarding geopolitics, trade, and the sluggish economy have pushed gold price. As a result, producers and stores have shifted to platinum which requires lower costs and yields higher benefits. They sold their remaining gold products in stocks and started building up their stock with platinum.

        Platinum in China has the status of semi-investment which boost demand for platinum in jewelry and investment. The key factor is the widened gap of gold and platinum prices making platinum the more interesting option for investors.

        In India, platinum jewelry production jumped 14% in 2024 compared to the previous year with a key drive from men’s jewelry, especially the promotion effort of Platinum Guild International (PGI) following the launch of Men of Platinum Collection, which is a collaboration with MS Dhoni. Moreover, PGI uses India as a base to expand into the Middle East market, starting from the UAE with a focus on South Asians living in the UAE and UAE residents. It is predicted that jewelry production in India and demands in the UAE will grow constantly in 2 digits, particularly in men’s jewelry.

Men of Platinum Collection (Source: https://menofplatinum.com/)

        In the US, platinum jewelry sales of last year increased 7% compared to the previous year. It was partly because retailers shifted to use platinum to replace white gold. This influenced stores to use platinum to boost average trade value and profit margin. PGI also unveiled a new platinum alloy brand in the US called Inoveo Platinum, which has been developed and designed with a collaboration of Valterra Platinum  and Alloyed  to raise production efficiency and respond to design challenges. Currently, more than 30 producers have tried the alloy.

        Japan is one of the most stable markets of platinum jewelry in the world. With an image relating to luxury, simplicity, and sentimental value, platinum jewelry products have enjoyed constant popularity, especially for wedding jewelry such as engagement rings and wedding rings, which Japanese consumers prefer platinum over gold, owing to its pure white color representing purity and everlasting love.

        Cognitive Market Research forecasted that the global platinum jewelry market will hit USD 1,867.80 million in 2025 and it is anticipated to rise to USD 2,877.30 million in 2033. Platinum jewelry market has been boosted by successful new product development, online marketing through platforms and live-streaming, and rising demands in men’s jewelry and unisex designs as well as platinum popularity among younger consumers who are looking for distinctiveness and long-term value. These reflect that platinum has become a new alternative responding to demands in designs and value in the global market.

Fine jewelry market trends: Key driving forces and factors

        Current fine jewelry market trends reflect changes in many aspects—technology, consumer behaviors, and dynamic global context. Key factors are as follows:

    • Digital innovation

          Online platforms’ expansion, AR/VR technology in virtual try-on, and consumer insights enable brands to reach more relevant groups and enhance shopping experience.

    • Changes in consumers

        Younger consumers care about sustainability, ethical sourcing, and personalization. Thus, contemporary designs and brand concepts influence decisions more than price and luxury.

    • Design combination

          Design trends include modern simplicity and traditional craftsmanship highlighting details. Brands that can perfectly combine two aesthetics will have potential to capture customers of various segments.

    • Regulations, trade, and taxes

          Changes in tariffs and trade policies in many regions directly impact cost structure and distribution strategies. Adaptation ability of supply chain is a key factor in business stability.

    • Differences of markets in each region

          Demands in each area are unique and reflect different cultures, preferences, and consumption behaviors. A localized strategy is extremely vital for effective market penetration.

Source: https://nationaljeweler.com/

        All in all, the fine jewelry market continued to grow steadily amid global economic fluctuation and dynamic consumer behaviors focusing more on luxury, sustainability, and sentimental value. These factors combined with design innovations and diverse marketing channels have helped fine jewelry to remain as a product with economic value and a symbol of social status. They also open fresh opportunities for producers and brands to expand their market domestically and internationally.

Wasana Somnate

The Gem and Jewelry Institute of Thailand (Public Organization)

October 2025

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References: 

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