The Pantone Color Institute has chosen two independent colours for 2021 – Ultimate Gray and Illuminating – to convey a message of strength, hope and optimism.

“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Practical and rock solid but at the same time warming and optimistic, this is a colour combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit.”

The two colours create an aspirational pairing, combining deeper feeling of contemplation with a more cheerful perspective. The Pantone Color Institute described Illuminating as a bright and cheerful yellow, sparkling with vivacity while Ultimate Gray is symbolises solid and dependable elements, which provide a firm foundation. 

“The colours of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience,” the institute said.

Laurie Pressman, vice president of the Pantone Color Institute, said society is increasingly recognising colour as a critical form of communication, and a way to symbolise thoughts and ideas. As such, many designers and brands are embracing this language of colour to engage and connect.