Pandora Expands Lab-Grown Diamond Line, Changes Its Name

Aug 22, 2023
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Source: https://www.nationaljeweler.com
Category: Marketing

Pandora has a new name for its range of lab-grown diamond jewelry, which it is expanding and taking to additional markets this fall.  

 

The company announced the changes Tuesday, alongside its second-quarter results.  

 

After starting with what it described as a narrow range of 36 different designs, Pandora is expanding with 57 new styles across three new collections.  

 

“Pandora Nova” features round brilliant and princess-cut lab-grown diamonds in a “proprietary” four-prong setting, while “Pandora Era” was created as a reinterpretation of timeless, classic styles.  

 

“Pandora Talisman” is a pendant collection the company describes as an “elevated take” on its charms.  

 

All collections feature excellent cut, near colorless, VS+ clarity lab-grown diamonds set in 14-karat white gold, 14-karat yellow gold, or sterling silver. The diamonds are between 0.15 and 1 carat in size.  Prices start at $290. 

 

Pandora lab-grown diamond earrings. A pair of lab-grown diamond earrings from Pandora’s new collections.


Pandora previously marketed its lab-grown diamond range as “Diamonds by Pandora” but noted Tuesday it is now calling it “Pandora Lab-Grown Diamonds.”  

 

The new name is seemingly more in line with Federal Trade Commission guidelines regarding the advertising of lab-grown diamonds.  

 

The guidelines require companies to clearly and conspicuously disclose what they are selling is a lab-grown diamond by using either laboratory-grown, laboratory-created or [manufacturer name]-created near the word “diamond.”   

 

Pandora did not respond to request for comment on the change by press time. 

References


https://nationaljeweler.com/articles/12199-pandora-expands-lab-grown-diamond-line-changes-its-name

Comments


Pandora Expands Lab-Grown Diamond Line, Changes Its Name

Aug 22, 2023
85 views
0 share
Source: https://www.nationaljeweler.com
Category: Marketing

Pandora has a new name for its range of lab-grown diamond jewelry, which it is expanding and taking to additional markets this fall.  

 

The company announced the changes Tuesday, alongside its second-quarter results.  

 

After starting with what it described as a narrow range of 36 different designs, Pandora is expanding with 57 new styles across three new collections.  

 

“Pandora Nova” features round brilliant and princess-cut lab-grown diamonds in a “proprietary” four-prong setting, while “Pandora Era” was created as a reinterpretation of timeless, classic styles.  

 

“Pandora Talisman” is a pendant collection the company describes as an “elevated take” on its charms.  

 

All collections feature excellent cut, near colorless, VS+ clarity lab-grown diamonds set in 14-karat white gold, 14-karat yellow gold, or sterling silver. The diamonds are between 0.15 and 1 carat in size.  Prices start at $290. 

 

Pandora lab-grown diamond earrings. A pair of lab-grown diamond earrings from Pandora’s new collections.


Pandora previously marketed its lab-grown diamond range as “Diamonds by Pandora” but noted Tuesday it is now calling it “Pandora Lab-Grown Diamonds.”  

 

The new name is seemingly more in line with Federal Trade Commission guidelines regarding the advertising of lab-grown diamonds.  

 

The guidelines require companies to clearly and conspicuously disclose what they are selling is a lab-grown diamond by using either laboratory-grown, laboratory-created or [manufacturer name]-created near the word “diamond.”   

 

Pandora did not respond to request for comment on the change by press time. 

References


https://nationaljeweler.com/articles/12199-pandora-expands-lab-grown-diamond-line-changes-its-name

Comments


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