30% say 3 months’ salary on engagement ring is too much in new wedding survey
As wedding planning
continues to evolve, a new survey provides insight into the priorities, values,
and emerging trends that are reshaping modern celebrations.
The research,
conducted by Austen & Blake, comes from a survey of 1000 respondents in the
UK, to reveal the traditions of 2026.
Firstly, 30% of Brits
think that the three-month spending rule on engagement rings is outdated, and
28% think asking parental permission before proposing should be a thing of the
past.
The long-standing
tradition of getting down on one knee when proposing may also be losing its
place in modern romance, with 19% citing this as an outdated tradition.
Choosing engagement
rings should also be done together according to 18%, who say this should no
longer be a solo mission.
The wedding traditions
being sacked off:
Parents paying for the
whole thing – 26.50%
The bride wearing
white – 16.20%
The first dance –
14.60%
Speeches – 14.50%
Throwing the bouquet –
14.30%
AI takes a front seat
Although the new trend
of ‘phone free’ weddings has emerged from the research, the use of technology
when it comes to preparing for proposals and the main event is still a top
priority for Brits.
According to the
research, 31% would consider using AI to organise the perfect proposal, and 25%
sadly (depending on how you look at it) admit to being open to using AI to
write their vows. Men are more likely to use AI to write their vows (18%) than
women (10%).
AI is also being used
when it comes to planning, with digital wedding planning including the use of
apps and AI (30%) taking over traditional forms of planning, such as wedding
journals (17%) and wedding planners (25%).
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