MONTHLY SALES PERFORMANCE

August delivered continued year-over-year sales growth for retail jewelers, with gross sales increasing 5% compared to August 2025. Unit movement was softer, with units sold down 8%, while average retail sale increased 14%. The key takeaway is that sales growth was supported primarily by higher average transaction values. Retail jewelers sold fewer items overall, but the increase in average retail sale helped keep gross sales in positive territory.

Category Performance

All category results compare August 2026 to August 2025.

Diamond jewelry was up 8% in sales, despite a 9% decline in units sold. Average retail sale increased 18%, helping offset softer unit movement.

Colored stone and pearl jewelry increased 4% in sales, while units sold declined 14%. Average retail sale rose 21%, making higher average values the key driver of growth.

Sterling silver and alternative metal jewelry was down 5% in sales, with units sold down 19% and average retail sale up 17%. The increase in average retail

sale was not enough to offset the sharper decline in units sold.

Overall Vibe

August reflected a softer but still positive sales environment compared to last year. Higher average retail sale remained the main factor supporting performance, while unit softness was evident across the highlighted jewelry categories. For retail jewelers, continued attention to traffic, conversion, and consistent clienteling will be important to keeping customers engaged and maintaining sales activity.

Top Performing Vendors

The wholesalers with the largest increase in sales percentage, August 2025 vs. August 2026.

1. Cartier: up 58%

2. Hearts on Fire: up 41%

3. Malakan Diamond Co: up 30%

4. Crown Ring: up 15%

5. Stuller: up 8%

6. Gabriel & Co.: up 5%

The wholesalers with the largest % growth, increase in sales percentage year over year, rolling 12 months.

1. Cartier: up 113%

2. Stuller: up 20%

3. Roberto Coin: up 19%

4. Gabriel & Co: up 15%

5. Heera Moti.: up 11%

6. Allison Kaufman: up 9.5%

Performance By Region

Retail sales performance for August 2026 vs. August 2025, according to Edge Retail Academy data.

1. Canada: down 11%

2. South & Southeast: down 2%

3. Midwest: up 8%

4. Northeast: up 3%

5. West: up 17%