Pandora has opened a new crafting facility in Ho Chi Minh City, Vietnam, supporting its growth ambitions.

Set to produce up to 60 million pieces of jewellery per year, this will increase the company’s manufacturing capacity by 50%.

Following decades of successful crafting in Thailand, the Vietnam facility is its first production site outside the country.

This will be the world’s largest crafting facility for fine jewellery, with the $150 million (£113m) investment in Vietnam creating 7,000 local jobs.

The facility will also play an important role in Pandora’s future production of platinum-plated jewellery, as the company diversifies its material strategy.

CEO Berta de Pablos-Barbier says this opening signals an important new chapter for the Danish jewellery giant.

“We are building on decades of exceptional craftsmanship in Thailand, bringing that expertise together with new talent and capabilities in Vietnam,” she says.

“This investment gives us the capacity, flexibility and innovation to support our future growth while continuing to deliver the craftsmanship excellence Pandora is known for to millions of people around the world.”

Nguyễn Lộc Hà, vice chairman of the People’s Committee of Ho Chi Minh City, comments: “We are pleased that many Danish companies have chosen Ho Chi Minh City as a destination for business and manufacturing, including Pandora through this strategically significant investment.

“The Pandora facility will not only create thousands of employment opportunities and contribute to local economic development, but will also further reinforce the position of Ho Chi Minh City, and Vietnam more broadly, as an important manufacturing hub in global supply chains.

“We particularly appreciate Pandora’s commitment to pursuing long-term growth while upholding strong principles of responsible production and sustainable development.”

Danish ambassador to Vietmen, Lina Gandløse Hansen, believes this move is a testament to Vietnamese craftsmanship and to the importance Danish companies place on sustainability.

She continues: “Vietnam’s skilled workforce and its vision for access to renewable energy are important factors behind Pandora and other Danish investments in Vietnam at record levels these years.

“I’m delighted to see Pandora bringing 7,000 new, high-quality jobs to Vietnam, while crafting beautiful jewellery here for international markets.”

Craftspeople will receive training through Pandora’s crafting academy, supporting skills development and long-term career opportunities.

The academy also supports close collaboration and knowledge-sharing between Pandora’s crafting teams in Thailand and Vietnam, building on decades of craftsmanship expertise.

Designed to meet the “highest operational and environmental standards”, according to the company, the new facility has achieved LEED Gold certification.

Moreover, the facility will operate solely on renewable electricity, and all silver and gold will be 100% recycled.

It incorporates energy and water efficiency measures, underscoring Pandora’s commitment to combining future growth with world-class environmental performance.