Informa Markets Jewellery, organiser of Jewellery & Gem WORLD Hong Kong, is bringing its industry-leading in-person product sourcing experience to Thailand with the launch of Jewellery & Gem ASEAN Bangkok (JGAB) in November 2021.

The fair’s pilot edition, scheduled for November 9 to 12 next year, is poised to mark Informa Markets Jewellery’s entry into the most important ruby and sapphire trading centre in the world and one of the sector’s leading coloured gemstone and jewellery manufacturing hubs.

The four-day JGAB will occupy approximately 8,000 square metres of exhibition space in Hall 98 of the Bangkok International Trade & Exhibition Centre (BITEC), which is a 15-minute drive from Suvarnabhumi Airport and 160 metres from Bang Na BTS Station.

“JGAB has a focus that is distinct among our network of B2B events: It leverages Bangkok’s strengths as a coloured gemstone and jewellery destination; it speaks directly to the Southeast Asian jewellery community, and it is ideally timed for buyers positioning their inventories for the peak selling seasons and the new year,” said Sanchai Noombunnam, deputy managing director of Informa Markets in Thailand.

“Bangkok’s firm position as the aviation hub of ASEAN also makes it a natural choice for Informa Markets Jewellery’s newest show. The regional bloc’s high-growth markets, which have a combined population of more than 620 million consumers, are all within four hours of flying time from Bangkok.”

Featuring a unique concentration of industry expertise – all housed in one compact space – JGAB expects to draw an equal number of Thai and international exhibitors specialising in finished jewellery, loose stones, packaging solutions, tools and manufacturing equipment, and gemmological services. Show participants may bring in jewellery and gemstones from other countries duty-free.

The fair provides a B2B cash-and-carry platform for buyers, notably retailers, wholesalers, manufacturers and designers from Southeast Asia. To ensure that attendees will get the most out of their JGAB experience, Informa Markets Jewellery is already building its signature programme of seminars and networking activities featuring experts, creative leaders and innovators from across the industry.

“With our global resources, local knowledge and unrivalled network of international jewellery fairs, we are confident that JGAB will be the top event for last-minute yearend transactions in one of the fastest-growing regions in the world,” said Noombunnam.

The ASEAN regional bloc consists of the vibrant economies of Brunei Darussalam, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, and the promising markets of Cambodia, Laos and Myanmar.

According to a Bain & Company report, the ASEAN region is expected to become the world’s fourth-largest economy over the next decade. Within the same period, domestic consumption is estimated to double to US$4 trillion.