Change in the jewelry business is constant and inevitable.  Today’s hot new digital marketing strategy can become obsolete by tomorrow.

The pandemic forced rapid evolution across industries. What would have taken decades in the past has happened within a few short years. 

The marketing rules have fundamentally changed and to continue to be successful, you need to adapt and grow. Here are the top digital marketing trends you should be aware of in 2023.

1) Outsourcing Digital Marketing Will Be a Needed Change

With old social media platforms dying and fresh ones taking their place, it’s hard to keep up with every new development. 

Algorithms change constantly, and content that was popular in the past may get little traction when posted now. 

New types of advertising are always being created by Google, Facebook, and Instagram, with each one becoming more aggressive as they compete for your marketing dollars. You could easily waste your marketing budget on ads that are ineffective.

The most successful jewelers stick to what they know best—selling jewelry! They leave the challenges and difficulties of digital marketing to the experts, outsourcing whenever possible.

2) Real-Time Messaging Will Play an Important Role

Consumers (especially those people under 30) live in an age of instant gratification. If they have a question, they want an answer now; they won’t wait.  

Mobile phones and the internet have made everything quickly accessible at our fingertips and have trained consumers to expect an immediate response.

Having live chat (or SMS texting) available on your website is an absolute must. 

The effectiveness of real-time messaging will only grow over time as more people contact you this way.

Also, you want to make sure that your jewelry store’s phone number is visible on all key areas of your website. Most younger customers will prefer to message you, but some will call. 

Any method that a consumer wants to use should be available. With your competition only a click away, doesn’t it make sense to be the jeweler the customer contacts first? 

3) Influencer Marketing Will Continue to Grow

There are millions of influencers out there today. A few years ago, there were just thousands. 

Everyone is competing for the same eyeballs, and those influencers with the biggest followings will garner the most attention. You need to know which influencers interest your audience the most! 

Investigate your audience. Look at who follows you and take notice of who they follow. You can learn a lot about your customers when you dig a little into the details to see who’s “influencing” them.

As traditional media continues to fragment and go out of business, the importance of influencer marketing will only continue to grow.