Gemfields explains why there is even more to each gem than meets the eye
Buying a coloured gemstone is cause for celebration. Each gem is the result of a near-impossible and exacting set of circumstances performed by Mother Nature herself.
Gemfields’ emeralds and rubies were formed around 500 million years ago, and staring into the depths of each gemstone, one can become lost in a miniature universe of verdant green, or fiery red.
But there is even more to each gem than meets the eye.
Before it found you, your gem was on an adventure: crossing borders, exchanging hands and, ideally, bringing good fortune to each of the characters it encountered.
Gemfields believes that it is important that your gemstone has brought benefit to its place of origin, and aims to do just that.
Its gems are found in remote locations, where farming is necessary for food security.
By establishing and supporting farming cooperates, the company can help locals to improve their livelihoods and develop long-term income streams that will endure beyond the life of the mine.
Asking where your gem came from is a powerful way of ensuring that it is a force for good, both now and into the future.