India’s Organised Jewellery Retailers Defy Gold Price Volatility with Strong Q1 Growth
India’s leading
organised jewellery retailers, Titan Company, Kalyan Jewellers and P N Gadgil
Jewellers (PNG), have delivered a robust start to FY27, demonstrating resilient
consumer demand and continued market share gains despite record-high gold
prices, as strong same-store sales, rapid expansion and premiumisation offset
pricing pressures.
India’s leading
organised jewellery retailers have started FY27 on a strong note, signalling
continued consumer demand despite record-high gold prices and intermittent
softness during the quarter. Quarterly business updates from Kalyan Jewellers
and P N Gadgil Jewellers (PNG), alongside Titan Co.’s performance in the
comparable period last year, indicate that established brands continue to gain
market share through robust same-store sales, aggressive showroom expansion,
and a growing preference for branded jewellery.
Kalyan Jewellers
reported consolidated revenue growth of approximately 38% in Q1 FY27, driven by
equally strong growth in its India business despite the 28-day Adhik Maas
period, which traditionally dampens wedding-related jewellery purchases. The
company recorded same-store sales growth of around 28%, reflecting sustained
consumer demand across key markets.
P N Gadgil Jewellers
outpaced the sector with 41% year-on-year revenue growth during the quarter.
Its retail business expanded 56%, supported by exceptional same-store sales
growth of 46%, suggesting that existing stores, rather than new additions, were
the primary engine of growth. Retail now contributes approximately 78% of the
company’s revenue, while franchise and e-commerce businesses also posted
healthy growth.
The updates indicate
that organised retailers are successfully navigating elevated gold prices by
adapting product offerings to evolving consumer preferences. PNG reported
improving sales of studded jewellery, with its retail stud ratio increasing to
10.9%, while newer stores in North and Central India are already recording even
higher studded jewellery penetration than its traditional Maharashtra and Goa
markets. The company also highlighted a normalisation in bullion sales, leading
to a healthier revenue mix.
Titan’s jewellery
business continued its steady growth trajectory despite gold price volatility
affecting consumer sentiment. Domestic jewellery operations grew around 18%
YoY, with Akshaya Tritiya generating healthy demand before rising gold prices
from May to mid-June softened purchases. Customers increasingly shifted towards
lightweight and lower-karatage jewellery, while plain gold jewellery recorded
growth in the mid-teens and the studded jewellery segment delivered early
double-digit growth. Tanishq’s like-to-like domestic sales also grew in early
double digits, driven by higher ticket sizes, while CaratLane posted healthy
double-digit like-to-like growth.
Retailers are also
expanding their physical presence at an accelerated pace. During the quarter,
Kalyan Jewellers opened 12 new Kalyan showrooms and five Candere outlets,
taking its global network to 524 stores across India, the Middle East, the US
and the UK. PNG ended the quarter with 78 stores and remains on track to open
around 25 new outlets during FY27, targeting a network of approximately 103
stores by the end of the financial year through a franchise-led expansion
strategy across Maharashtra, Uttar Pradesh, Bihar, Central India and the
National Capital Region. Titan added 19 net jewellery stores during the
quarter, including three Tanishq, seven Mia and nine CaratLane outlets.
Digital channels also
continue to gain momentum. Kalyan’s digital-first brand Candere recorded
revenue growth of approximately 112% during the quarter, underscoring growing
consumer acceptance of omnichannel jewellery retailing.
One notable trend
emerging during the quarter is the increasing adoption of recycled gold.
Kalyan’s “Shine with India” gold recirculation campaign resulted in recycled
gold accounting for more than 46% of revenue during Q1 FY27, rising to over 55%
in June alone. The initiative aims to reduce dependence on imported gold while
encouraging customers to exchange existing jewellery.
The updates
collectively suggest that India’s organised jewellery retailers continue to
consolidate their position even in a high gold price environment. Strong
same-store sales, premiumisation through studded jewellery, rapid showroom
expansion, digital growth and initiatives to improve sourcing efficiency
indicate that branded retailers remain well positioned ahead of the festive and
wedding season.
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