Pandora creates first ever B2B digital gift card programme
Pandora is to make gift cards available for corporate gifting in the UK for the first time this summer.
The jewellery brand has tied up with global payments technology firm InComm Payments to create a B2B digital gift card programme that it hopes will add a new revenue stream to the business.
InComm will serve as the exclusive supplier and distributor of Pandora corporate gift cards in the UK, building on its previous success bringing the brand’s gift cards to UK retailers.
The corporate gift cards will be digital only and available solely through the InComm Connect B2B gift card platform.
They will be redeemable across Pandora locations in the UK and come in denominations ranging from £20 to £200.
Frankie Juliano, senior vice president, international at InComm Payments, said: “As an exclusively digital program, there will be many opportunities for businesses to customise their order of Pandora corporate gift cards for employee benefits, loyalty and rewards, sales promotions, and more.
“This summer will mark the first time that Pandora gift cards are available for corporate gifting in the UK, and we are excited to partner with the brand on launching this programme.”
Since entering the UK market in 2006, InComm Payments has partnered with some of the country’s largest retailers to provide consumers with sought-after prepaid products and convenient payment experiences.