Digital smart jewelry is a new product which is being marketed. As a result, its business potential attracts manufacturers and consumers. Despite having been available in the market for a while, it still holds potential for constant growth. The market for this product is still at an initial stage of a product life cycle. Manufacturers have constantly been researching and developing on what consumers or wearers place importance, whether related to safety of a jewelry piece, security of personal information in some jewelry products, or service life and care. Thus, this type of jewelry has been available in the market in different designs and electronic functionalities for consumers to choose according to their preference.